Growth

FigJam was born as Figma’s Horizontal expansion move, scaling its visual collaboration offering to the entire cross-functional team, not only designers. Leveraging ‘Content Growth Loops’ at scale has ...

Self-deprecating humor disrupts defensiveness and builds humility. It reminds you that you are only human. Taking your responsibilities seriously should never stand in the way of taking your ego light...

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. At the risk of taking our...

While working at a lead generation agency he co-founded, Guillaume Moubeche realized that every prospecting tool he tried was lacking something. So he decided to start Lemlist and solve the problem. S...

When users leave, it's called churn. The strategies you implement to combat churn are called retention or stickiness strategies. The most effective retention strategy is what I call building state. It...