Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
Landing pages: The definitive guide
Backlinko
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A landing page is a page that’s designed to facilitate a single desired action, such as making a purchase, filling out a form, signing up for a free trial or entering an email address. It’s called a landing page because it’s a page where...
Net revenue retention: Definition, formula & ways to improve NRR
Paddle
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Sustainable business growth relies on retaining and growing with your existing customer base. For this, reporting your monthly recurring revenue (MRR) doesn’t quite cut it. Here’s why net revenue rete...
How Webflow found product-market fit
Unusual Ventures
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Bryant Chou can recall the exact moment when he realized the Webflow team was building something special. In the summer of 2013, Bryant and his co-founders Vlad and Sergie Magdalin were building a wor...
Hopper's growth journey to taking over the travel industry
Consumer Startups
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I love traveling, but I dread the planning and logistics part of a trip. Since prices of flights and hotels fluctuate so much, I would often spend hours refreshing the pages of Bookings scouring for t...
A beginners guide to growth marketing
Nicolás Vargas
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Since I started working in the digital space more than 10 years ago, I have had to deal with a tonne of new/trendy ideas, concepts, tactics, and “hacks” that normally get a lot of attention and rarely...