Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
How a three-layered personalization strategy 5X'ed conversion rates
Mutiny
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On-demand talent platform MarketerHire had a ton of traffic coming in. Paid, organic, referral, social—everything was looking good. Problem was, their traffic wasn’t converting into inquiries, opportu...
Stop focusing on the wrong channels
Daphne Tideman
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You may have Product-Market Fit, nailed the communication and language side, and worked out the right business model but still not see growth. This is because you are looking in the wrong places. You ...
Mastering onboarding | Lauryn Isford (Head of Growth at Airtable) [Podcast]
Lenny's Newsletter
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Lauryn Isford is a product growth leader and practitioner, who most recently led Growth at Airtable, and is about to start something new 🤫. In today’s episode, we get into the many tactics Lauryn has...
How to organize your B2B growth marketing team
MKT1
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Back in August, I tweeted one of my deepest, darkest marketing secrets, I hadn’t yet developed definitive definitions of growth marketing and demand generation. I knew they weren’t the same thing, but...
How Canva got its first 1,000 users
First 1000
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Canva is in the business of making the world a better looking place. And they’re doing it by breaking down the walled gardens of design and making it possible for everyday folks to create things that ...