Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
How BeReal got its first 1,000 users
First 1000
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6 months ago, one of my friends introduced me to his new favorite app. He was “obsessed.” He made the pitch, and I drank the Kool-Aid. The app would help us stay in touch; by posting a picture at a ra...
Trying to reduce churn rate? Avoid these 3 common myths
Reforge
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Let’s start with the obvious. You can’t have a successful product if too many customers churn. But if you’re tasked with reducing churn rate, it can feel almost impossible to actually move your metric...
Growth Engineering challenges and principles to overcome them
Federico Fiorini
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Following the wave of excitement about product-led growth as a discipline and the success stories of many teams in some of the fastest growing companies, nowadays many tech startups are spinning up th...
How Monday.com wrote 1,000 articles in 12 months (and then IPO'd)
How The F*ck
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Pre-IPO Monday.com dramatically scaled its content production. I'm talking over 125 new blog posts per month. 1,000 that year. #moatbuilding paid off. The traffic growth was stoopid good. 🙌 The headl...
The startup pyramid
Startup Marketing
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Every six months I rethink the optimal startup go to market approach based on new insights gained at recent startups. Lately I’ve been using a pyramid to represent the process I’m using. Startups requ...