Growth

Every Growth should do this exercise: Mapping the user journey from A to $. Here's how I do it: Create a FigJam file, and working left to right: 1. Where do people hear about us? 2. What are the steps...

Software as a Service (SaaS) growth is supposed to be super exciting: peaks of irrational exuberance followed by a trough of disillusionment, a quick climb back up the slope of reality, and then a rea...

It's no secret that investors—public or private—are no longer rewarding "growth at all costs". In public markets, the index of unprofitable tech companies has fallen twice as much as Nasdaq. Now cost ...

As advisors to early and growth-stage companies, we spend a lot of time talking to founders about growth. One of the more common questions we hear, especially early on, is about finding more ways to g...

Most businesses with a product-led growth (PLG) strategy think that once they acquire a customer, they will convert into a paying one shortly after. But that’s often not the case. Users are often not fully aware of how a product will hel...