Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
Product-led growth adoption playbooks for SaaS
Victor Eduoh
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I risk coming off as too generalistic, but I’ll still go on to say… Selling your software today is almost no different from selling common consumer goods. As an early- or growth-stage SaaS executive o...
How Netflix acquired 200M+ paying customers
The Growth Playbook
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Netflix (originally known as Kibble) was founded by Reed Hastings and Marc Randolph in 1997. What started as a physical DVD rental business became one of the biggest tv and movie platforms, studios, a...
Up for an interview for a growth role? Read this
GrowthShorts
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Every founder / growth leader has business problem statements. They are trying to get someone who will prioritise the right problems → nail user pain points → build hypotheses → run experiments → repe...
What is growth marketing In 2022? We asked 6 growth experts
Reforge
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If we asked a hundred marketers to define growth marketing, we would likely get a hundred different answers. And all of them might be correct. Over the last two decades, growth marketing has continued...
How Stripe got its first 1,000 users
First 1000
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In 2005, sixteen-year-old Patrick Collison (Patrick is the cofounder of Stripe) did what many high school nerds do and participated in the Young Scientist Of The Year competition. Unlike in other part...