Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
3 things i know about growth
Shaan Puri
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Today I’m going to share a framework about GROWTH. Here are three things people get wrong about growth: 1) They look for the silver bullet (one magic thing that fixes all of their problems). 2) They t...
How LinkedIn increased notification opt-in rates by 500%
Growth.Design
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This story shows the problem with most retention notifications and how LinkedIn reframed their prompts to reengage 5x more users. So the other day, I was writing an important private message on Linked...
The adjacent user theory
Andrew Chen
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When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. We were growing linearly, not exponentially. For many products that would be viewed as an amazing success, but for a viral social pr...
Four ways to measure customer acquisition cost
Kevan Lee
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When we talk about metrics that matter for our marketing efforts, we often come back to growth and to brand. More revenue is better. A more iconic brand is preferred. (And when it comes to actually me...
Getting tactical about subscriber churn
Iterable
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Churn is only a good thing when we’re talking about ice cream. When you’re developing an app, churn can be your nemesis. According to Tech Crunch, the median churn rate for subscription apps is 13% fo...