Growth

David Cancel founded Drift in 2015, but he developed their core strategy at his previous company called Performable (Acquired by Hubspot). At Performable, he noticed a consistent problem. He struggled...

Today I’m going to share a framework about GROWTH. Here are three things people get wrong about growth: 1) They look for the silver bullet (one magic thing that fixes all of their problems). 2) They t...

This story shows the problem with most retention notifications and how LinkedIn reframed their prompts to reengage 5x more users. So the other day, I was writing an important private message on Linked...

When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. We were growing linearly, not exponentially. For many products that would be viewed as an amazing success, but for a viral social pr...

When we talk about metrics that matter for our marketing efforts, we often come back to growth and to brand. More revenue is better. A more iconic brand is preferred. (And when it comes to actually me...