Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
Product marketing 101 with a Google product marketing manager
SF Yuppies
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What is product marketing? What does a product marketing manager do? How has the role evolved over time? Mike a seasoned PMM at Google breaks it all down....
15 low-cost retail marketing strategies for small businesses
Webflow
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Attention is modern-day currency. Without it, you’ll struggle to survive. For the majority of human existence, the only way for people to exchange goods and services was through physical contact. But, as the internet began to evolve in t...
The Model Market Fit Threshold & What it Means for Your Growth Strategy
Brian Balfour
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This is part five in a series about 4 Frameworks To Grow To $100M+. Subscribe to get the rest of the series. In the introduction to this series, I explained there are two types of companies:
Define These Two Inputs for Your Retention Rate Formula
Amplitude
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Retention rate is a key metric in determining the health of your product. It tells you how many of your users are finding enough value to come back a second time. But just knowing that a user came back to your platform doesn’t help you m...
The strategies to grow an infrequent product (ICED theory)
Reforge
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We use some products more than others. Zoom may be part of our daily lives while TurboTax appears once a year. The latter is an example of an infrequent product, which we detailed in this post introducing ICED Theory. If you’re new to IC...