Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
The difference between a brand and product channel fit
No Best Practices
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Not every “brand” is really a brand. Some are simply products that have achieved product channel fit. Here is how to distinguish the two. There are two topics that come up frequently in DTC Twitter land. At first glance they’re not relat...
Your Startup Is a Movement
David Sacks
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During this campaign season, many of us are reflecting on how change is created and political movements take hold. There is an analogue between grassroots politics and startup evangelism. The best founders talk eloquently about their mis...
A recap of a course on product retention and engagement
Conor Dewey
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I've been a fan of Reforge for a few years now, mostly interacting with the program through their blog posts. As far as product + growth thinking goes, it's tough to beat the stuff that they put out on a consistent basis. Fast forward to...
How to launch on Product Hunt
Demand Curve
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This playbook walks you through launching a product on Product Hunt. Understanding how Product Hunt works is important because you have one shot: You won't be allowed to post the same product again for 6 months — and only for total redes...
You’ve got two goals: reduce CAC and increase LTV
Entrepreneur's Handbook
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There’s a lot of confusion around successful marketing strategies for startups. I’ll be the first one to tell you that no matter what you’re selling or how you’re selling it, a marketing strategy is something that every last startup shou...