Growth

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. When I joined HubSpot in January 2014 ...

It’s pretty standard advice. Word of mouth is critical to growing a successful product. Despite its importance, word of mouth has always been hard to measure and therefore hard to influence. In 2014 I (Yousuf Bhaijee) worked at Zynga wi...

Many people know growth teams experiment with their product to drive growth. But how should growth teams set goals? At Pinterest, we’ve experimented with how we set goals too. I’ll walk you through where we started, some learning along t...

In the new digital normal of 2020, customer retention is top of mind for most business owners. But don’t just take our word for it: We asked your peers. In Capterra’s July 2020 Digital Transformation survey* of over 500 small business ow...

The day I interviewed at Jobcase, I was nervous yet excited. It felt like the day that would change my entire life. Looking back, I think I knew that my future would be there in that office in Cambridge. Despite having received a differe...