Growth

We use some products more than others. Zoom may be part of our daily lives while TurboTax appears once a year. The latter is an example of an infrequent product, which we detailed in this post introducing ICED Theory. If you’re new to IC...

For any startup, getting the first 100 customers is always a challenge. Long term, different companies take different approaches to acquisition, but the first 100 users are always native to each company. Having said that, there are few s...

Social media is an incredible tool that has allowed billions of people all over the world to connect...

We got 267 beta users in 4 hours for our SaaS Breakcold with a landing page. I hope this article will help you achieve similar numbers or higher. During Christmas, my co-founder and I had a new startup idea: a cold email software powered...

As tech companies go all-in on growth, growth marketers are emerging as a critical component of winning growth models. But most people couldn't even tell you what growth marketing is, much less how to execute it well. In this post, we'll...