Growth

In 2014, my team and I had been digging into retention for our new HubSpot Sales product. The more we unearthed, the more I realized how critical improving customer retention was to blowing out the product’s growth story. By May 2015, I ...

The goal of marketing is to strengthen your company’s bond with your customers — both existing clients and new consumers within your target audience. But marketing initiatives have historically been one-sided. You put your billboard, po...

One thing that all marketers humans have in common is that we are all running out of time. It doesn’t matter if you are a solopreneur or the CMO of a giant organization you only have 24 hours in a day, which means all of your actions hav...

The more users there are on Clubhouse, the more opportunity there is for publishers to try and engage with audiences on yet another platform. In February, the founders of the audio-based social media platform, Paul Davison and Rohan Seth...

Pricing is one of those topics that sits at the nexus of uncomfortable and long-term, which means companies often don’t think about it for far too long. Even when they eventually figure it out, they don’t touch it again for years. The mo...