Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
How to choose, test, and scale emerging acquisition channels
Reforge
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Feel free to nod awkwardly at your screen if this situation sounds vaguely familiar ... Your board member's niece (who has 75,000 TikTok followers) says YOU ARE CRAZY for not marketing your Enterprise B2B AI SaaS Data Storage company on ...
Creating an organic growth machine
Harvard Business Review
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High-growth companies become low growth all the time. Many CEOs accept that as an inevitable sign that their businesses have matured, and so they stop looking internally for big growth. Instead, they become serial acquirers of smaller co...
In-house, growth marketing agency, or both: What should B2B companies choose?
Advance B2B
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You’ve got a band of happy customers and some lofty growth goals, now what? It’s the question that many B2B companies face: build a marketing team in-house or hire a growth marketing agency? What is a growth marketing agency, you ask? It...
The 22 immutable laws of marketing: Violate them at your own risk! (Book notes)
Si Quan Ong
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In their own words: Al Ries & Jack Trout are probably the world’s best-known marketing strategists. Along with Jack Trout, Ries is credited with coining the term “positioning”, as related to the field of marketing. If there are laws of t...
YouTube’s attempt to solve the paradox of choice
Growth.Design
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This case study digs into the psychology behind YouTube’s recent attempt to solve its user retention challenges (and monetization!). It’ll show you why knowing which psychology principles to apply and when is key. It was late at night I ...