Growth

Alex Schultz gives an overview of Growth for startups, speaking from a position of authority as the VP of Growth at Facebook. So I paid for college doing online marketing, directions marketing. I started with SEO in the 1990s. I created ...

The AARRR funnel framework has been the dominant guiding framework to metrics, goal setting, and strategic growth conversations. Funnels were a good starting point but do not accurately represent how the fastest growing products grow. It...

After moving from Chicago to L.A. last year and taking the helm of the Snap Inc. brand, Kenny has been flexing his innovative storytelling master-skills for both users and partners in the Snap community. Tune in to hear what convinced Ke...

In every meeting Jeff Bezos attends, there’s an empty chair among the C-suite employees and board members. The chair represents the customer, and is meant to remind decision-makers that customers even though can’t speak at the meeting, t...

When it comes to analyzing the financial health of your online business, the two most important metrics to pay attention to are customer acquisition cost (CAC) and customer lifetime value (CLV). Customer acquisition cost tells you how mu...