Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
Hiring the wrong growth leader
Reforge
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How long does it take to hire the right Growth Leader? An executive search can take up to 12 months to find the right candidate, regardless of whether you are looking for a VP of Product, Head of Engineering, or Chief Marketing Officer. ...
The one growth metric that moves acquisition, monetization, and virality
Reforge
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In 2014, my team and I had been digging into retention for our new HubSpot Sales product. The more we unearthed, the more I realized how critical improving customer retention was to blowing out the product’s growth story. By May 2015, I ...
How real time marketing fosters a growth mentality
Webflow
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The goal of marketing is to strengthen your company’s bond with your customers — both existing clients and new consumers within your target audience. But marketing initiatives have historically been one-sided. You put your billboard, po...
Aaarrr! What are pirate metrics?
ActiveCampaign
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One thing that all marketers humans have in common is that we are all running out of time. It doesn’t matter if you are a solopreneur or the CMO of a giant organization you only have 24 hours in a day, which means all of your actions hav...
Cheat sheet: How publishers are finding audiences on Clubhouse
Digiday
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The more users there are on Clubhouse, the more opportunity there is for publishers to try and engage with audiences on yet another platform. In February, the founders of the audio-based social media platform, Paul Davison and Rohan Seth...