Growth

Nearly 75% of SaaS companies offer a free trial. Trials give potential customers a taste of life with your product at minimal risk. They also give you the opportunity to earn their business. But while free trials are commonplace, how lon...

Growth.design did an amazing case study on how Duolingo, a language-learning website and app, used different retention tactics on its over 300 million users. It's a fun and interactive case study to go through and is great for marketers ...

Growth hacking is the process of continually optimizing the growth of a key business metric. That metric could be weekly active users (WAU), lifetime value (LTV), profit, revenue, or any other number that indicates success for your busin...

Customers want an always-on, personalized, omnichannel experience. The world’s best sellers are giving it to them. After two years of nearly nonstop business disruption, B2B companies have finally flexed to meet their customers’ omnichan...

When I first started growth hacking in 2015, I would say I was a marketer. It was easier than trying to explain growth hacking — “Hacking… what like hacking computers?”. Sometimes I’d get fancy in my explanation and claim I was a “data-d...