Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
Market research, wireframing, and design — idea, execution, and market
Stanford University
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We begin with an interesting comment on Quora, which we’ve slightly modified: An idea is not a mockup. A mockup is not a prototype. A prototype is not a program. A program is not a product. A product is not a business. And a business is ...
The Strongest Music Marketing Strategy We’ve EVER Seen
Burstimo
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Securing millions of streams on streaming platforms, hundreds of millions of music video views and selling out arena tours is any artist's dream but JoJo Siwa has done this in just 5 years. Forget everything you know or have heard about ...
Lecture 6 - Growth (Alex Schultz) [Video]
Stanford University
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Alex Schultz gives an overview of Growth for startups, speaking from a position of authority as the VP of Growth at Facebook. So I paid for college doing online marketing, directions marketing. I started with SEO in the 1990s. I created ...
Growth loops are the new funnels
Reforge
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The AARRR funnel framework has been the dominant guiding framework to metrics, goal setting, and strategic growth conversations. Funnels were a good starting point but do not accurately represent how the fastest growing products grow. It...
Kenny Mitchell, CMO of Snap – Storytelling with discipline and soul [Podcast]
CMO Moves
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After moving from Chicago to L.A. last year and taking the helm of the Snap Inc. brand, Kenny has been flexing his innovative storytelling master-skills for both users and partners in the Snap community. Tune in to hear what convinced Ke...