Lifecycle marketing

Marketers and fortune tellers have a lot in common. Stick with us for a second here. They both take bits of information about customers—who they are, what products they like, what content they’re cons...

Part of being an introvert means I’m no good at small talk. Parties are hard for me because I don’t know what a surface-level conversation looks like. I want to dive in, tell you everything, examine, ...

Every good customer service professional knows that business is about more than closing a one-time deal. The best companies build mutually-beneficial relationships with customers that equate to a higher customer lifetime value — meaning,...

Thank you for choosing the Iterable blog. Please scroll to receive the requested information. K, that’s super boring, right? Unfortunately, language like that is common in transactional messaging. Transactional messaging refers to the tr...

It seems like more and more companies these days (particularly software as a service or product-based companies in tech) are hiring for "lifecycle marketers" instead of "email marketers." Which is great! It means that more companies see ...