Lifecycle marketing
Discover links and resources related to lifecycle marketing. This includes sub-topics on email marketing and user research.
6 use cases for random sample branching — an underrated A/B testing approach
Klaviyo
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If you’re like most marketers, you have the basics of A/B testing down to a science. You develop a hypothesis about your tactic, decide which metric will determine a winner, choose your variable to te...
Onboarding email examples
Loops
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An onboarding email is an initial communication sent to a new customer after they have registered for your product or service. This email will outline the next steps in order to get fully up and runni...
The dark funnel: Why you’re missing 73% of your buyer’s journey
Column Five
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How can you win a race when you can’t see 73% of the track? That’s essentially the problem B2B marketers are dealing with today. According to The APAC B2B Buyer Journey Research Report by Green Hat an...
One email list, multiple products: How to orchestrate your campaigns
Userlist
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Let's say you run a portfolio of five Shopify apps or nine Trello power-ups. You'd love to leverage email marketing for your SaaS business, but your brain is on fire. Five separate email lists is obvi...
The art of persuasive engagement
First Impression
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Early in my career, a CMO I worked for asked the marketing team what the #1 job of marketing was. We all came up with different answers, and none of them were what he wanted to hear. He walked up to t...