Lifecycle marketing

Early in my career, a CMO I worked for asked the marketing team what the #1 job of marketing was. We all came up with different answers, and none of them were what he wanted to hear. He walked up to t...

Most brand marketers are well-versed in the foundational consumer communication channels, like email, SMS, and mobile push notifications. But there’s one channel that’s often overlooked but can delive...

It usually is believed that a marketer’s job is done when it hands over the prospect to the sales team. But to improve customer retention and increase lifetime value it only makes sense to develop an ...

Product-led onboarding is something of a revolution in the SaaS industry. It’s not a ‘hack’ or a quick fix: it’s a mindset shift in how you approach your user onboarding process. In this article, we’r...

Marketers believe onboarding emails are a powerful tool for driving engagement. Everyone else thinks they're annoying and ineffective. The truth, as always, is a little more complicated. People, and d...