News
General marketing and technology news.
Advertisers keep ad spending flexible as uncertainty persists
Digiday
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Any thin hope marketers had that 2026 might calm the turbulence of last year didn’t survive January, as political shocks, platform upheaval and fresh tariff-induced economic jitters piled new uncertai...
TikTok seals deal for new US joint venture to avoid American ban
Reuters
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TikTok's Chinese owner, ByteDance, on Thursday said it has finalized a deal to establish a majority American-owned joint venture that will secure U.S. data, to avoid a U.S. ban on the short video app ...
ChatGPT to begin testing ads in the United States
Search Engine Journal
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Just today, OpenAI confirmed it will begin testing advertising in the United States for ChatGPT Free and ChatGPT Go users in the coming weeks, marking the first time ads will appear inside the ChatGPT...
Google: Don’t make “bite-sized” content for LLMs if you care about search rank
Ars Technica
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Search engine optimization, or SEO, is a big business. While some SEO practices are useful, much of the day-to-day SEO wisdom you see online amounts to superstition. An increasingly popular approach g...
What does media spend look like for 2026? It could be worse — and it might be
Digiday
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You may not know it or have felt it, but 2025 was actually a pretty good year for the U.S. ad economy. At least the way Brian Wieser tells it. But he warns that 2026 will be only about half as good, a...