News
General marketing and technology news.
Instagram tests Creator Insights profile performance overview for brands
Social Media Today
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Instagram’s adding another way to help creators establish partnerships with brands, this time via a new “Creator Insights” display on their profile, which provides a snapshot of their account performa...
X is testing advanced account analytics features
Social Media Today
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Good news: X is adding more analytics elements to provide more insight into your content performance. Bad news: It’ll be an X Premium exclusive feature. After many years of providing minimal metrics, ...
Instagram confirms test of ‘unskippable’ ads
TechCrunch
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Instagram confirmed it is testing unskippable ads after screenshots of the feature began circulating across social media. These new ad breaks will display a countdown timer that stops users from being...
Advertising no longer the UK’s least trusted industry for first time in a decade
Marketing Week
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Advertising is no longer the UK’s least trusted industry, according to new research from the Advertising Association (AA) shared today (4 June). For the first time in a decade, advertising has been bu...
Facebook renews focus on young users
Social Media Today
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Given that Facebook seems to have lost a lot of its youth appeal, with teens preferring Instagram, TikTok, and Snapchat instead, this seems like an odd focus for the app moving forward: “As we think a...