News
General marketing and technology news.
Media agencies test AI planning agents, while edging toward buying tools
Digiday
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AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across the industry, from giants like WPP to indie shop Med...
Meta launches Reels algorithm controls to US users
Social Media Today
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After first launching it in early testing with a limited number of users back in October, Meta has today announced that all U.S. users will now be able to access its “Your Algorithm” manual control op...
OpenAI says it’s turned off app suggestions that look like ads
TechCrunch
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While OpenAI continues to insist that there are currently no ads — or tests for advertising — live in ChatGPT, the company’s chief research officer Mark Chen also acknowledged that the company “fell s...
YouTube title a/b testing rolls out globally to creators
Search Engine Journal
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YouTube is rolling out title A/B testing globally to all creators with access to advanced features, expanding the testing capability beyond the select group that had early access. The announcement cam...
Microsoft drops AI sales targets in half after salespeople miss their quotas
Ars Technica
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Microsoft has lowered sales growth targets for its AI agent products after many salespeople missed their quotas in the fiscal year ending in June, according to a report Wednesday from The Information....