News
General marketing and technology news.
As in-person festivals return, physical and virtual events are converging
Digiday
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The virtual events that arose during the COVID-19 pandemic aren’t going away anytime soon. Instead, they are merging with their in-person counterparts in a bid to become more accessible and reach an untapped source of attendees. This yea...
Post-COVID traffic declines set some sites back two years
Digiday
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Going into 2020, publishers wondered whether their site traffic, after being lifted all year by a nearly relentless news cycle, might come down to earth. It turns out it has for most of them, but those with the smallest audiences have ta...
Facebook's Q2 2021 "Widely Viewed Content Report" is here
Facebook
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Transparency is an important part of everything we do at Facebook. In this first quarterly report, our goal is to provide clarity around what people see in their Facebook News Feed, the different content types that appear in their Feed a...
TikTok partners with Vimeo and Canva to streamline content creation
Social Media Today
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TikTok has announced new partnerships with both Vimeo and Canva to provide more ways for marketers to build better campaign creative in each respective app. The new integrations will facilitate direct connection between TikTok Ad Manager...
Yik Yak makes a comeback, four years after being shuttered
Social Media Today
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I don't really know what to make of this, but if you're interested, for whatever reason, your favorite anonymous social media app YikYak is back in app stores in the US. Why? Who knows, but the new owners of the app say that they believe...