News
General marketing and technology news.
Electronic Arts has built its own ad server in a renewed push for ad dollars
Digiday
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The games developer has built its own ad server into its Frostbite engine and is now staffing up the ad tech team to make the most of it.
Meta's Edits app is getting an AI assistant and a desktop version
TechCrunch
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By integrating an AI assistant directly into Edits, Meta is aiming to keep creators engaged on Instagram as it continues to compete with TikTok and YouTube for creators' attention.
LinkedIn launches its own creator marketplace
Social Media Today
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LinkedIn has launched its Creator Marketplace, connecting brands with creators via Campaign Manager. It includes creator discovery, audience insights, and a Monetization tab — paired with BrandWorks...
The case for and against publishers buying paid traffic
Digiday
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Arbitrage traffic has become one of the most divisive tools in the publisher playbook, here's a look at the for and against.
Three quarters of CMOs grappling with AI skills gap
Marketing Week
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Three-quarters of CMOs are worried about an AI skills gap on their teams, per Marketing Week's 2026 Career & Salary Survey, with AI seen as a bigger gap than data/analytics or martech.