News
General marketing and technology news.
ChatGPT to begin testing ads in the United States
Search Engine Journal
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Just today, OpenAI confirmed it will begin testing advertising in the United States for ChatGPT Free and ChatGPT Go users in the coming weeks, marking the first time ads will appear inside the ChatGPT...
Google: Don’t make “bite-sized” content for LLMs if you care about search rank
Ars Technica
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Search engine optimization, or SEO, is a big business. While some SEO practices are useful, much of the day-to-day SEO wisdom you see online amounts to superstition. An increasingly popular approach g...
What does media spend look like for 2026? It could be worse — and it might be
Digiday
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You may not know it or have felt it, but 2025 was actually a pretty good year for the U.S. ad economy. At least the way Brian Wieser tells it. But he warns that 2026 will be only about half as good, a...
Google Ads using new AI model to catch fraudulent advertisers
Search Engine Journal
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Google published a research paper about a new AI model for detecting fraud in the Google Ads system that’s a strong improvement over what they were previously using. What’s interesting is that the res...
OpenAI’s countdown: monetization, ads, and a Google-shaped threat
Digiday
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OpenAI’s executives are already debating whether to make the pilgrimage to Cannes Lions this year — a fitting metaphor for the company’s broader ambitions. The festival is where the ad industry goes t...