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Meta’s Threads ads arrive fast, but advertisers move at their own pace

Digi
|
News
After a mere three months of testing, Meta announced on Wednesday that ads on Threads are now available to all eligible advertisers globally. While it might seem quick — testing periods can typically ...

The winners and losers of Google’s third-party cookie reversal

Digiday
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News
The dust has (mostly) settled, the hot takes have cooled to a low simmer and Google’s cookie U-turn is officially yesterday’s panic. So naturally it’s time to do what the industry does best at times l...

Snapchat launches affiliate program to drive ad sales

Social Media Today
|
News
Snapchat’s looking to boost its ad business, while also providing a new way for creators and publishers to earn money in the app, with the launch of its new “Snapchat Affiliate Program,” which will en...

The European Union hits Apple and Meta with 700 million euros in fines

NPR
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News
European Union watchdogs fined Apple and Meta hundreds of millions of euros Wednesday as they stepped up enforcement of the 27-nation bloc's digital competition rules. The European Commission imposed ...

Meta highlights improving performance of its AI-powered ad campaigns

Social Media Today
|
News
As it continues to integrate more AI elements into virtually every aspect of its systems, Meta has provided an update on how its AI tools are helping advertisers improve campaign performance, while al...
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