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General marketing and technology news.

TikTok launches branded effects for marketers

TechCrunch
|
News
While the U.S. government debates TikTok’s future following last week’s congressional hearing, the video entertainment platform today announced a new product called Branded Effects aimed at businesses...

Twitter is dying

TechCrunch
|
News
It’s five months since Elon Musk overpaid for a relatively small microblogging platform called Twitter. The platform had punched above its weight in pure user numbers thanks to an unrivaled ability to...

Only Twitter blue subscribers will be recommended in the main feed

Social Media Today
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News
With Twitter Blue take-up failing to reach expectations, Elon Musk is taking drastic action to drive more adoption, announcing today that, as of April 15th, the only tweets that will be displayed in t...

ChatGPT gets “eyes and ears” with plugins that can interface AI with the world

Ars Technica
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News
On Thursday, OpenAI announced a plugin system for its ChatGPT AI assistant. The plugins give ChatGPT the ability to interact with the wider world through the Internet, including booking flights, order...

TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns

Digiday
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News
As TikTok’s chief executive made his first appearance in front of Congress, U.S. lawmakers made it clear that other Big Tech companies are also still very much in the hot seat. On Thursday, TikTok CEO...
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