News
General marketing and technology news.
TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban
Digiday
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While TikTok’s U.S. lifespan remains uncertain, the entertainment app is firmly focused on its future. “When I met with TikTok last week, they were talking me through their product roadmap for the res...
Trump says that he has a US buyer for TikTok
Social Media Today
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Checking in on the U.S. TikTok saga, on the 162nd day since the app was banned in the U.S. by federal law. Of course, TikTok hasn’t actually been banned despite this, because U.S. President Donald Tru...
X bans hashtags in promoted posts
Social Media Today
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This seems like a slightly unnecessary move, but… X owner Elon Musk has announced that the platform is banning hashtags from ads, in order to improve the look and responsiveness of X’s promoted posts....
Bing Search tests floating Copilot search box
Search Engine Roundtable
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Microsoft is testing placing a floating Copilot search box within the Bing Search results page. The aim is to encourage searchers to ask follow-up questions, not in Bing Search, but in Microsoft Copil...
TikTok says in-stream shopping has increased 120% this year
Social Media Today
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TikTok has shared some new stats on in-stream shopping engagement in the app, which it says has seen a big rise over the past year. According to TikTok, Americans, in particular, are warming to its Ti...