News
General marketing and technology news.
LinkedIn launches its own creator marketplace
Social Media Today
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LinkedIn has launched its Creator Marketplace, connecting brands with creators via Campaign Manager. It includes creator discovery, audience insights, and a Monetization tab — paired with BrandWorks...
The case for and against publishers buying paid traffic
Digiday
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Arbitrage traffic has become one of the most divisive tools in the publisher playbook, here's a look at the for and against.
Three quarters of CMOs grappling with AI skills gap
Marketing Week
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Three-quarters of CMOs are worried about an AI skills gap on their teams, per Marketing Week's 2026 Career & Salary Survey, with AI seen as a bigger gap than data/analytics or martech.
OpenAI turns on cost-per-action ads inside ChatGPT
Digiday
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The introduction of cost-per-action (CPA) ads is the first real sign that the platform is now embracing performance advertising.
Grok downloads fall nearly 60%
Social Media Today
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Elon Musk's xAI chatbot is struggling to compete with similar artificial intelligence projects from OpenAI, Meta and Google, per the Wall Street Journal.