News
General marketing and technology news.
Google has signed a number of little-known revenue share agreements with ad companies
Source:
Business Insider
|
Google has entered into a number of revenue-share arrangements with a selection of adtech vendors — little-known deals which some executives at companies operating in the space have described as unfair to smaller firms. The deals promise ad
LoudCrowd Lands $2.2M To Enable Customer-led Growth For Brands
Source:
Crunchbase
|
LoudCrowd is tapping into user-generated content to enable brands to attract and retain customers. The Austin-based company raised $2.2 million in seed funding in a round led by LiveOak Venture Partners, with participation from existing ...
How The New York Times Is Adapting to Life Without Third-Party Cookies
Source:
Adweek
|
Advertising remains a minority-interest for New York's journal of record, but The Times still wants to take greater control over its digital offering. All this comes at a time when automated ad trading is preparing for a seismic overhaul...
How Parade Underwear Took Over Instagram
Source:
The New York Times
|
The tagged photo section on the Instagram page for Parade, an underwear start-up founded in fall 2019, shows a surfeit of images of young women modeling brightly colored briefs and bikinis. Many of them pose in studio apartments, stretch...
Reddit Buys Dubmash in Bid to Compete With TikTok
Source:
Adweek
|
Reddit's past had little to do with video, but its future may depend on it. The social media platform, best known as a place to discover text-based news, unusual insights and niche sub-communities, is buying Dubsmash, a TikTok-like socia...