News
General marketing and technology news.
X shares new data on Gen Z users
Social Media Today
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Looking to connect with Gen Z? Then X is the platform to you. That’s according to X’s latest overview of Gen Z usage, and how younger audiences are connecting in the app. Which is not entirely support...
YouTube adds AI audio replacement options, tests ‘hype’ purchasing
Social Media Today
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YouTube has updated its “Replace Song” function in YouTube Studio, with new AI-based recommendations for potential replacements for tracks you may not be licensed to use, while it’s also announced a n...
YouTube is working to make ad slots less interruptive
TechCrunch
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YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned platform ...
Elon Musk’s AI company, xAI, releases its latest flagship model, Grok 3
TechCrunch
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Elon Musk’s AI company, xAI, released its latest flagship AI model, Grok 3, late Monday night, along with new capabilities in the Grok apps for iOS and the web. Grok, xAI’s answer to models like OpenA...
Why TikTok’s loss might be Instagram’s gain as Reels grows in content and audience
Digiday
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Instagram Reels might be the current closest social media experience to TikTok, but can it seize upon its competitor’s stumble in the U.S. to overtake a major rival? Reels is similar in user experienc...