News

With 81% of B2B ads failing to gain adequate attention or drive recall, B2B marketers need more compelling ways to connect and engage with their buying groups who are turning to video, events and expe...

Content marketing guides, and tips from the social platforms themselves, often include vague notes like: “Make quality content.” But what does that actually mean? What, exactly, qualifies as “quality ...

X is making a significant change to its creator monetization program, switching from ad revenue share to a percentage of Premium user payments as the financial pool for its participating creator payou...

YouTube has announced changes to Shorts, including extending maximum video length and introducing new creator tools. These updates are set to roll out in the coming months. Starting October 15, YouTub...

It’s official: TikTok now has a search advertising business, and it’s wasting no time trying to convince marketers to buy into it. TikTok reps are rolling out financial perks and strategic incentives ...