News
General marketing and technology news.
Report shows that YouTube contributed $55 billion to the US economy in 2024
Social Media Today
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YouTube contributed $55 billion to America’s GDP in 2024, while supporting the equivalent of 490,000 full-time jobs in the U.S. That’s according to the latest Oxford Economics Impact Report, which loo...
Anthropic’s new Claude 4 AI models can reason over many steps
TechCrunch
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During its inaugural developer conference Thursday, Anthropic launched two new AI models that the startup claims are among the industry’s best, at least in terms of how they score on popular benchmark...
Google announces a range of AI powered ad updates at Marketing Live
Social Media Today
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Following on from its broader AI-focused announcements at its I/O conference yesterday, Google has outlined a range of coming ad updates and tools, at its Marketing Live event, including improved smar...
Google expands AI features in Search: What you need to know
Search Engine Journal
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At its annual I/O developer conference, Google announced upgrades to its AI-powered Search tools, making features like AI Mode and AI Overviews available to more people. These updates, which Search En...
How the semantics of search are changing amid the zero-click era
Digiday
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Search marketing, once a relatively narrow and technical sect of marketing, is becoming much more wide-ranging. One year in from the launch of Google’s AI Overviews, adoption of AI-assisted search too...