News
General marketing and technology news.
Snapchat launches affiliate program to drive ad sales
Social Media Today
|
Snapchat’s looking to boost its ad business, while also providing a new way for creators and publishers to earn money in the app, with the launch of its new “Snapchat Affiliate Program,” which will en...
The European Union hits Apple and Meta with 700 million euros in fines
NPR
|
European Union watchdogs fined Apple and Meta hundreds of millions of euros Wednesday as they stepped up enforcement of the 27-nation bloc's digital competition rules. The European Commission imposed ...
Meta highlights improving performance of its AI-powered ad campaigns
Social Media Today
|
As it continues to integrate more AI elements into virtually every aspect of its systems, Meta has provided an update on how its AI tools are helping advertisers improve campaign performance, while al...
Marketing to AI agents is the future
Search Engine Journal
|
A new research paper explores how AI agents interact with online advertising and what shapes their decision-making. The researchers tested three leading LLMs to understand which kinds of ads influence...
LinkedIn expands its top-of-feed news banner to more regions
Social Media Today
|
LinkedIn’s expanding its top-of-feed news banner to more regions, as it looks to drive more topical engagement within the app. Launched earlier this year in selected markets, LinkedIn’s news banner pr...