News
General marketing and technology news.
Meta moves into controversial ad space: principal-based trading
Digiday
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The platform is feeling out holdco investment teams about a setup where they’d buy Meta inventory in bulk then resell it to clients at a markup, according to three ad executives with knowledge of the ...
Google’s March Core Update: Early observations from initial rollout
Search Engine Journal
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Google’s March 2025 Core Update, announced on March 13th and expected to complete its rollout this week, is creating turbulence in search results according to multiple industry tracking tools. Google’...
LinkedIn rolls out improvements for campaign manager
Social Media Today
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LinkedIn has announced some new updates to its Campaign Manager app, which will help provide more insight and guidance to refine and improve your LinkedIn marketing performance. First off, LinkedIn’s ...
Brian Wieser revises ad forecast downward as U.S. ad market grows wary
Digiday
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The world feels more unmoored than ever, and, predictably, the ad dollars are pulling back in kind. Marketers have been murmuring about it for weeks. The whiplash of trade tariffs, the slow grime of i...
LinkedIn shares insights into AI adoption among B2B marketers
Social Media Today
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LinkedIn has published a new report which looks at how B2B brands are incorporating AI into their day-to-day process, and the benefits that they’re gleaning via the latest AI tools. And given that Lin...