News
General marketing and technology news.
TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars
Digiday
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It’s official: TikTok now has a search advertising business, and it’s wasting no time trying to convince marketers to buy into it. TikTok reps are rolling out financial perks and strategic incentives ...
Meta rolls out updated ad options for the holidays
Social Media Today
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With Christmas fast approaching, Meta has announced some new ad updates for the end-of-year push, including easier-to-apply discount codes, updated reminder ads, in-store shopping promotions, and more...
OpenAI releases o1, its first model with ‘reasoning’ abilities
The Verge
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OpenAI is releasing a new model called o1, the first in a planned series of “reasoning” models that have been trained to answer more complex questions, faster than a human can. It’s being released alo...
Snapchat now Serves 1.5 million active users in New Zealand
Social Media Today
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Snapchat has announced that it now serves 1.5 million users in New Zealand every month, which, in a country of only 5 million people, is a significant level of take-up. As per Snap: “Globally, 850 mil...
Apple partners with third parties, like Google, on iPhone 16’s visual search
TechCrunch
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Apple’s relationship with Google as its search partner is taking a new turn with Apple’s introduction of visual search, or “Visual Intelligence,” as the iPhone maker dubbed it Monday during the compan...