News
General marketing and technology news.
Premium subscribers on X will gain access to AI chatbot Grok this week
TechCrunch
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Following Elon Musk’s xAI’s move to open source its Grok large language model earlier in March, the X owner on Tuesday said that the company formerly known as Twitter will soon offer the Grok chatbot ...
Google begs SEOs to stop showing Google things; Show visitors things instead
Search Engine Roundtable
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Google's Search Liaison responded to a series of posts on Twitter, leading him to beg SEOs to stop trying to "show Google" things, explaining that the process of doing things to your site to rank bett...
Media buyers don’t want to pay extra for publishers’ first-party data
Digiday
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Amid the early stages of cookie deprecation, media buyers aren’t quite sold yet on the premiums that some publishers are placing on their first-party audience data and contextual targeting solutions. ...
Why the latest TikTok ban attempt is different — and what it means for marketers
Marketing Dive
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TikTok is back in the hot seat — not that it ever really left — again facing threats of a nationwide ban in the U.S. under a proposed bill now in the hands of the Senate. The bill, which would force a...
Google announces new ad placement partnership with Disney
Social Media Today
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Google has announced a new integration with Disney’s Real-time Ad Exchange (DRAX), which will enable Display and Video 360 advertisers to expand their campaigns to appear on Disney properties. Last ye...