News
General marketing and technology news.
Reddit debuts new tools for tracking trends and advertising AMAs
Digiday
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Reddit is rolling out several new tools for marketers that aim to demystify the platform and help advertisers engage more with users. A new free tool for marketers called Reddit Pro Trends aims to hel...
TikTok shares insights into its value as a shopping tool
Social Media Today
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With TikTok on the brink of being removed from the U.S., the timing of this report’s release is particularly interesting. TikTok has published a new survey report, in partnership with Ipsos, which loo...
Advertising’s dealmakers are gearing up for a 2025 surge
Digiday
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This year, chatter concerning mergers and acquisitions is all about whether 2025 will spark a deal frenzy across advertising and ad tech. Here’s the twist: the deal flow never really dried up in 2024....
ChatGPT update: Free web search, new voice & maps features
Search Engine Journal
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OpenAI has updated ChatGPT to make web search available to all registered users. The update also includes voice search and maps integration. With voice search, you can ask questions about current even...
Google December 2024 core update is live: What are we seeing
Search Engine Roundtable
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Google surprised most of us with a new core update being announced yesterday, only a week after the November 2024 core update finished rolling out. This new December 2024 core update will take about t...