News
General marketing and technology news.
X’s latest data shows its ad revenue share payouts are reducing over time
Social Media Today
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I know Elon Musk hates P.R. and marketing teams (which is why none of his companies have either), and I realize that this saves a lot of money, especially considering the amount of press coverage that...
While advertisers are playing it cool, they’re hesitant to unleash their budgets on TikTok
Digiday
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Advertisers are dancing around the idea of yanking their cash out of the TikTok maelstrom. In fact, some are gearing up to take that exact step. The looming threat of a bill that could foist new owner...
Google is starting to squash more spam and AI in search results
The Verge
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Google is rolling out a few new changes to its ranking systems in search, which are designed to help surface good content in your results and hide some of the worst and most cynical stuff on the web. ...
More generative AI tools are coming to social apps - Is that a good thing?
Social Media Today
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The latest developments in generative AI have opened up a range of new possibilities and potential use cases. But are we sure that there’s a value to them within social media apps? Sure, there are som...
Meta’s layoffs continue as ad account team members are replaced with AI
Digiday
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Getting urgent emails from CMOs is just part of the daily grind for agency execs, but one note recently caught the attention of an agency exec more than usual. The client was irate because their entir...