News
General marketing and technology news.
Threads seeks to put more emphasis on followers to address creator concerns
Social Media Today
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With Twitter clone Bluesky on the rise, that’s seemingly spurred Threads into action, with Meta’s own Twitter-like app rolling out a range of updates that seem to be specifically designed to address c...
How independent agencies are staking their claim in the creator economy
Digiday
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When marketing firm The Brandtech Group acquired theAmplify back in 2016, followed by Collectively in 2020, the creator economy was still a bit of a riddle to its rivals. The agency was providing stra...
Google Analytics 4 (GA4) users report data collection issues
Search Engine Journal
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Google Analytics 4 (GA4) users report data collection issues affecting websites globally, with many experiencing up to 50% drops in reported traffic since November 13. The problem has sparked discussi...
OpenAI acquired Chat.com
TechCrunch
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OpenAI bought Chat.com, adding to its collection of high-profile domain names. As of this morning, Chat.com now redirects to OpenAI’s AI-powered chatbot, ChatGPT. An OpenAI spokesperson confirmed the ...
Amplifying creator voices to unlock potential for the UK
YouTube
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The UK’s creative legacy is undeniable, from the sleek James Bond films to the beloved songs of the Beatles. Now, YouTube creators like Amelia Dimoldenberg, Brandon B and many more are making global n...