News

Reddit’s taking another step to improve its ad tools, with the acquisition of Memorable AI, which uses AI and machine learnings processes to analyze human reactions and create more effective ads in-li...

Instagram’s adding another way to help creators establish partnerships with brands, this time via a new “Creator Insights” display on their profile, which provides a snapshot of their account performa...

Good news: X is adding more analytics elements to provide more insight into your content performance. Bad news: It’ll be an X Premium exclusive feature. After many years of providing minimal metrics, ...

Instagram confirmed it is testing unskippable ads after screenshots of the feature began circulating across social media. These new ad breaks will display a countdown timer that stops users from being...

Advertising is no longer the UK’s least trusted industry, according to new research from the Advertising Association (AA) shared today (4 June). For the first time in a decade, advertising has been bu...