News

Twitter is now paying creators for a share of the ad revenue earned from ads served in the replies to their posts. Users who subscribe to Twitter Blue and have earned more than 5 million tweet impress...

There’s only seven days left until the start of the 2023 FIFA Women’s World Cup, and some brands have been eager to get in on the action for months. It’s no wonder: Last year’s Men’s World Cup in Qata...

As expected, Meta’s new Threads app has now become the fastest-growing app of all time. The much anticipated Twitter alternative, launched a day earlier than expected on Wednesday last week, quickly r...

There’s an old ad-tech adage that bad actors follow the flow of ad dollars, but will the same soon be true for generative AI? As the popularity of large language models leads to AI creating large volu...

In 2022, we observed a major shift in pop culture, one that was driven less and less by viral moments with mass appeal. Instead, we found that creators and their viewers were prioritizing personally r...