News
General marketing and technology news.
Google SGE impact by industry and emerging features
Search Engine Land
|
Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released...
Why advertisers aren’t likely to step away from X before the Super Bowl
Digiday
|
Even plagued by recent controversies and brand safety concerns, X (formerly Twitter) is still expected to remain the king of second screen viewing for this year’s Super Bowl for consumers, agency exec...
MrBeast uploads clip directly to X for the first time, as the platform leans into video content
Social Media Today
|
The X team is super excited this week, because MrBeast (aka Jimmy Donaldson), the most popular YouTuber of all time, has uploaded one of his videos directly to X, as a means to test X’s monetization c...
Microsoft launches new generative AI ad creation tool
Social Media Today
|
This could be interesting. Microsoft has announced that it’s updating its Retail Media tool with a new Creative Studio element, which will enable users to create totally new ads, in new formats, all v...
AI-powered search engine Perplexity AI, now valued at $520M, raises $70M
TechCrunch
|
As search engine incumbents — namely Google — amp up their platforms with gen AI tech, startups are looking to reinvent AI-powered search from the ground up. It might seem like a Sisyphean task, going...