News
General marketing and technology news.
Google to update the helpful content system algorithm in the coming months
Search Engine Land
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Google will roll out a new update for the helpful content system in the coming months. This update will allow Google Search to “more deeply understands content created from a personal or expert point ...
Google just added generative AI to search
WIRED
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At Google’s annual I/O conference today, the search giant announced that it will infuse results with generative artificial intelligence technology similar to that behind ChatGPT. The company is launch...
Google launches blue checkmarks for verified brands in Gmail
Social Media Today
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While Twitter seems intent on undermining the integrity of the blue checkmark as an indicator of trust, Google’s implementing its own blue checkmark system, with Gmail users now set to see new blue ti...
Meta previews new AR and shopping ads
Social Media Today
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Meta has previewed some new AR and Reels ad options, which will help brands tap into the popularity of each format, while it’s also looking to continue building its in-stream commerce tools, as part o...
Is Snapchat’s latest ad offerings enough to steal ad dollars?
Digiday
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Snapchat’s latest ad offerings aim to change the platform’s narrative to advertisers. Namely, that the platform is worth their time and worth investing in. The crux of the revised narrative is that Sn...