News
General marketing and technology news.
TikTok launches interactive add-ons to drive engagement with your promotions
Social Media Today
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TikTok’s adding another way to help brands to engage consumers, with new Interactive Add-Ons for promotions, which are essentially stickers, pop-ups, and other visual markers that invite users to enga...
Google launches AI-powered ad solutions to drive demand
The Keyword
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Google AI powers so much of what people love about YouTube: content recommendations, accessibility, user experience and more. As we shared at Google Marketing Live, it also powers the ads solutions th...
LinkedIn’s testing expanded video ad placement on streaming services
Social Media Today
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LinkedIn may soon offer a new video ad offering, which would enable LinkedIn advertisers to reach viewers of streaming services with their promotions. According to a new report from The Information, L...
Twitter’s ad revenue continues to decline under Elon Musk
Social Media Today
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While Elon Musk has continuously reiterated that his purchase of Twitter is about securing freedom of speech, and that recouping the $44 billion he paid for the company doesn’t matter, he still has bi...
Snapchat reaches 200 million users in India
Social Media Today
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India has solidified its position as Snapchat’s top market, with the company reporting that it now serves over 200 million Indian users every month. Which means that some 27% of Snap’s entire user bas...