News
General marketing and technology news.
Here’s why brands are hiring creators as ‘creative directors’
Digiday
|
Last month, Visible rolled out a Singles’ Awareness Day campaign featuring comedian and influencer Benito Skinner aka Benny Drama. The effort is part of a brand shift for Visible to reduce the number ...
Incoming YouTube CEO Neal Mohan outlines his vision for the future of the app
Social Media Today
|
Incoming YouTube CEO Neal Mohan has laid out his initial vision for the future of the app, which includes a range of creator monetization and expression tools, along with YouTube TV developments, gene...
UK officials call for TikTok ban after new EU restrictions
Social Media Today
|
Concerns around TikTok’s potential ties to the Chinese Government are expanding calls for bans of the app, with the UK Government now also under pressure to outlaw the app on Government issued devices...
How Supreme Court cases related to Google could shape the future of advertising
Digiday
|
As the Supreme Court considers whether Big Tech should be liable for harmful content, two separate cases heard this week are also shedding additional light on brand safety, the pace of innovation, and...
Meta begins selling blue badge on Instagram and Facebook
TechCrunch
|
Facebook-parent Meta has launched a subscription service, called Meta Verified, that will allow users to add the coveted blue check mark to their Instagram and Facebook accounts for up to $15 a month ...