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Sponsorships are a multibillion-dollar industry. But data on sponsorships, like who’s sponsoring who, can be tough to come by because of the various forms they take — and channels on which those spons...

As gaming continues to gain favor with Gen Z and millennials, marketers have explored the role their brands can play in the emergent digital space. But when dealing with cohorts that are largely skept...

It’s been three years since Elon Musk famously tweeted “I hate advertising.” However, those pithy few words now seem light years away as Twitter’s new owner flies through Ad Land’s wormhole to become ...

Airbnb’s top executives have praised its “efficient” approach to marketing spend and focus on brand building over performance, as the business reports its most profitable quarter ever. The online holi...

People on Pinterest seek inspiration with intent – from searching for the latest trends to clicking on an ad for their next purchase, they have an expectation to find what they’re looking to buy and h...