News
General marketing and technology news.
Publishers’ Q1 ad revenue was better than forecasts, but not by much
Digiday
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For most of January, many publishers shared the very bleak experience of being behind 10-25% in their ad forecasts for the quarter. Now that March is over, publishers are surveying their wounds and fi...
Despite uncertain US future, TikTok launches Branded Effects for marketers
TechCrunch
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While the U.S. government debates TikTok’s future following last week’s congressional hearing, the video entertainment platform today announced a new product called Branded Effects aimed at businesses...
How Twitch lost its grip on, and way with, the streaming community
Digiday
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At this point, it’s no secret that something is amiss at Twitch. As of the last two weeks, the company is down one CEO and 400 employees; if you believe the headlines, it’s also lost things like “its ...
TikTok launches branded effects for marketers
TechCrunch
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While the U.S. government debates TikTok’s future following last week’s congressional hearing, the video entertainment platform today announced a new product called Branded Effects aimed at businesses...
Twitter is dying
TechCrunch
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It’s five months since Elon Musk overpaid for a relatively small microblogging platform called Twitter. The platform had punched above its weight in pure user numbers thanks to an unrivaled ability to...