News
General marketing and technology news.
Announcing new Instagram ads
Instagram
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People come to Instagram to get closer to their passions. 90% of users follow at least one business, so when they come to Instagram, they’re already in the mindset to be inspired by brands1. Over the ...
All the Google announcements from Search On 2022
Search Engine Roundtable
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We had another Google Search On event yesterday and in case you missed it or you simply do not want to read through a lot of fluff, here is the short version. Note, I am pretty sure we covered tests o...
TikTok copies BeReal with new ‘TikTok Now’ feature
Social Media Today
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Well, it didn’t take long for TikTok to get the gist of the social media cloning game. Today, TikTok has announced a new feature called ‘TikTok Now’, which will prompt users to share a selfie, using t...
Snap highlights the value and opportunities of AR in new report
Social Media Today
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While the metaverse and Web3 are the cool tech trends of the moment, capturing the attention of many of the key proponents in the digital space, AR may actually be a far more significant, practical in...
Snap outlines 3 strategic priorities amid plans to cut 20% of staff
Marketing Dive
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Snap affirmed earlier reports that it is making significant reductions to its headcount while giving color on the areas it views as important to a turnaround. The challenge is balancing more pared-bac...