News
General marketing and technology news.
Reddit acquires contextualization company Spiketrap to boost its ads business
TechCrunch
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Reddit’s acquisition spree is continuing this morning with news that the company is bringing the audience contextualization company Spiketrap’s technology in-house. Deal terms were not disclosed, but ...
Twitter launches the ability to edit tweets
Twitter
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It’s true: Edit Tweet is being tested by our team internally. The test will then be initially expanded to Twitter Blue subscribers in the coming weeks. Given that this is our most requested feature to...
BeReal rises to 10 million daily active users
Social Media Today
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Have you got into rising social app BeReal as yet? If so, you’re not alone, with the app now reportedly up to 10 million daily active users, rising from just 10,000 a little over a year ago. The trend...
Meta’s ‘Widely Viewed Content Report’ shows that users are engaging with spam
Social Media Today
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Okay, here we go again with Facebook’s ‘Widely Viewed Content Report’, which shows the websites, publishers and specific links that saw the most reach across Facebook in Q2 2022. Meta launched its Wid...
Twitter rolls out podcasts in the Spaces tab, expanding its audio content focus
Social Media Today
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It’s been in development for the past few months, and today, Twitter has launched its new integrated podcasts display in the Spaces tab, which will now be renamed its ‘Audio’ tab instead. As you can s...