News
General marketing and technology news.
TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024
TechCrunch
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Instagram may be worried about TikTok’s threat to its business, but in the near-term, it’s still far ahead when it comes to the influencer marketing dollars spent on its platform in the U.S. According...
Klaviyo and Shopify announce strategic partnership
Klaviyo
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Klaviyo, a leading customer platform, today announced a product partnership with Shopify Inc. (NYSE, TSX: SHOP), a provider of essential internet infrastructure for commerce. Shopify is also making a ...
Seedtag, a cookie-free, AI-based adtech startup raises $250M
TechCrunch
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As regulation, platform dynamics and consumer choice continue to eat into the adtech stalwart known as cookies, it’s leaving a gap in the market for advertising solutions that can work well without re...
Google releases July 2022 product reviews update
Search Engine Land
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Google has begun the rollout of the fourth version of the product reviews update, a search ranking algorithm update targeted at ranking product review-related content on the web that is most helpful a...
Shopify lays off 10% of its workforce
Shopify
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I’m sitting down to write this email not far from where I once sat down to write the first few lines of code for Shopify itself. Those lines of code started a company and sent it on a fascinating jour...