News
General marketing and technology news.
Inside Coke’s new London store aimed at building ‘brand love’
Marketing Week
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Coca-Cola has launched a new flagship store in London in an attempt to grow “brand love” among its customers. Launched today (28 April), the store is located in London’s Covent Garden and stocks Coke-...
Twitter shares details of deal with Elon Musk
The New York Times
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A securities filing on Tuesday provided a deeper look at the conditions of sale, including a breakup fee if the deal falls through. If the $44 billion deal between Elon Musk and Twitter falls apart, e...
The rundown: Apple’s ATT privacy crackdown, a year on
Digiday
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When Apple made it more difficult to track its customers a year ago, it threw advertisers, publishers and ad tech vendors into a state of panic. Some were in denial about what was happening, while oth...
BeReal: Hype or hit? What to know about the Gen Z photo-sharing app climbing the charts
TechCrunch
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An app called BeReal, founded by former GoPro employee Alexis Barreyat along with Kévin Perreau, launched in December 2019 with its idea of asking users to post an unedited photo once per day after re...
Netflix eyes ad potential as subscribers fall
Marketing Week
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After losing 200,000 subscribers in three months, CEO Reed Hastings says the streaming giant is “quite open” to offering a lower cost, ad supported service. Netflix could be ready to explore the poten...