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After losing 200,000 subscribers in three months, CEO Reed Hastings says the streaming giant is “quite open” to offering a lower cost, ad supported service. Netflix could be ready to explore the poten...

The medium is the message more than ever these days, and brands are faced with a challenge — but also opportunity — to capture what consumers think about them and their products if they can harness an...

Brands are spending more on marketing as the end of the pandemic increases confidence, but there are clouds on the horizon as pressures from the Ukraine war and inflation mount. The proportion of comp...

Advertising remains a minority-interest for New York's journal of record, but The Times still wants to take greater control over its digital offering. All this comes at a time when automated ad trading is preparing for a seismic overhaul...

Xbox is gearing up for the next step in its "#PowerYourDreams" marketing campaign, which has been used throughout the launch of the Xbox Series X and S. The next ad, which is due to drop on December 7, looks like it's going to feature Ma...