News
General marketing and technology news.
Meta adds new, exclusive content options for paying subscribers
Social Media Today
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Meta’s looking to improve its monetization and community-building tools for creators, with new subscriber-only features that will better incentivize users to sign-up and support creators via subscript...
Netflix partners with Microsoft for its ad-supported plan
TechCrunch
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It looks like things are coming together for Netflix’s lower-priced ad-supported tier, reported to arrive later this year: Netflix just revealed today that it’s partnering with Microsoft as its “globa...
Marketing in 2022: H1 by the numbers
Marketing Dive
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9.5% Average total company revenue allotted for marketing, up from 6.4% in 2021. 70% of CMOs report budget increases in the past year. 56% of budgets are spent in online areas. 10.1% of digital budget...
Elon Musk officially seeks to terminate Twitter takeover deal
Social Media Today
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It seemed inevitable, and now, Elon Musk has officially filed a motion with the SEC to terminate his $44 billion takeover of Twitter, based on Twitter’s failure to provide accurate information on the ...
As TikTok grows, so does suspicion
The Economist
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The cat strains to see what is on the counter, first hopping on its hind legs, then bounding up for a closer look—only to recoil as if electrocuted at the sight of a piece of tinfoil. This six-second ...