News
General marketing and technology news.
Musk plans to increase Twitter’s user base by almost 200% over the next three years
Social Media Today
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Elon Musk certainly has some lofty goals for Twitter, but are they feasible, and can he actually deliver on the targets that he’s setting for the platform as he moves closer to becoming its owner and ...
Marketing is never more vital than in a bad economy
Adweek
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About 10 years ago, on one of our early dates, my now-husband asked what my favorite economic principle was. My sporadic attendance at Econ 101 didn’t adequately prepare me for this question, and I mu...
Inside Coke’s new London store aimed at building ‘brand love’
Marketing Week
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Coca-Cola has launched a new flagship store in London in an attempt to grow “brand love” among its customers. Launched today (28 April), the store is located in London’s Covent Garden and stocks Coke-...
Twitter shares details of deal with Elon Musk
The New York Times
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A securities filing on Tuesday provided a deeper look at the conditions of sale, including a breakup fee if the deal falls through. If the $44 billion deal between Elon Musk and Twitter falls apart, e...
The rundown: Apple’s ATT privacy crackdown, a year on
Digiday
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When Apple made it more difficult to track its customers a year ago, it threw advertisers, publishers and ad tech vendors into a state of panic. Some were in denial about what was happening, while oth...