News
General marketing and technology news.
Digital marketing is expected to scale even more for businesses in 2021
Financial Post
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With work, shopping, and even social lives moving more into a virtual world, it’s important to present your business online in the best light possible. Understanding how to effectively brand a business and present a powerful profile on a...
How Marketing Can Change American Minds About A Covid-19 Vaccine
Forbes
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Very soon, Americans will be asked to do something that many do not wish to do. Americans will be asked to get a Covid-19 vaccine. This action will help save their lives, the lives of their loved ones and the lives of others. Even so, ma...
Twilio Set To Acquire Cloud Customer Data Startup Segment For $3.2 Billion
Forbes
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With cloud companies booming during the pandemic, one of the category’s recent public-company success stories is set to make a splash by spending billions to acquire one of its up-and-comers. Cloud communications business Twilio has agre...
Motel 6 and Home Depot Drop Ad Agency After Its Founder Calls Ad ‘Too Black’
The New York Times
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Motel 6, Home Depot and Keurig Dr Pepper have cut ties with the Richards Group, an advertising agency in Dallas, after a report that its founder had made racist remarks in a meeting last week. During a Zoom gathering of more than three d...
Microsoft Confirms It Is Still Looking to Buy TikTok
Adweek
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After days of uncertainty about the fate of the popular short-form video app TikTok, Microsoft has said that it will “continue to explore a purchase of TikTok in the United States.” The Seattle-based company’s CEO Satya Nadella and Presi...