News
General marketing and technology news.
YouTube launches its TikTok rival, YouTube Shorts, initially in India
TechCrunch
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As TikTok’s fate in the U.S. remains murky, YouTube today announced the launch of a new short-form video experience it’s calling YouTube Shorts. The feature will allow users, initially in India, to upload 15-second or less short-form vid...
Yik Yak makes a comeback, four years after being shuttered
Social Media Today
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I don't really know what to make of this, but if you're interested, for whatever reason, your favorite anonymous social media app YikYak is back in app stores in the US. Why? Who knows, but the new owners of the app say that they believe...
CTV growth continues and 30-second ads remain dominant
MarTech
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The 2021 Q2 Video Benchmarks report is in from Extreme Reach amid CTV gains from fuboTV. We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers a...
Google has signed a number of little-known revenue share agreements with ad companies
Business Insider
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Google has entered into a number of revenue-share arrangements with a selection of adtech vendors — little-known deals which some executives at companies operating in the space have described as unfair to smaller firms. The deals promise ad
Post-COVID traffic declines set some sites back two years
Digiday
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Going into 2020, publishers wondered whether their site traffic, after being lifted all year by a nearly relentless news cycle, might come down to earth. It turns out it has for most of them, but those with the smallest audiences have ta...