News
General marketing and technology news.
Audi Denmark claims 70% conversion rate for cookieless test leveraging 'exclusion lists'
Marketing Dive
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Audi Denmark said it generated a 70% conversion rate with a campaign using alternatives to third-party cookies, according to a news release shared with Marketing Dive. Working with Omnicom-owned agency PHD Media Denmark, the automaker ta...
Account-based marketing propelled forward by the pandemic
MarTech
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We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of developments is any slower, however. Whi...
Facebook's new platform for independent writers
TechCrunch
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The cool new thing on Facebook is for Mark Zuckerberg to drop product news in live audio rooms. So today, Zuckerberg took to his brand’s Clubhouse competitor to announce its next new thing: Bulletin, a newsletter platform. Bulletin is bu...
The YouTube dislike count is disappearing
YouTube
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The dislike count will be private across YouTube, but the dislike button will remain. At YouTube, we strive to be a place where creators of all sizes and backgrounds can find and share their voice. To ensure that YouTube promotes respect...
Marketing to Generation Alpha
Axios
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Marketers are pouring money into figuring out the tastes and habits of Generation Alpha — kids born from 2010 through 2024 — who are unprecedented in the extent they're growing up online. Why it matters: They're weaned on TikTok, Amazon ...