News
General marketing and technology news.
How media conglomerates are plotting the future of measurement and identity
Marketing Dive
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NBCUniversal has two marquee events this month, the Winter Olympics and Super Bowl, that still maintain power to generate viewer and advertiser interest, despite changes in consumer behaviors. But figuring out exactly how many people are...
T-Mobile pulled the plug on its streaming video service, TVision, just 5 months after launch
Business Insider
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Phone giant T-Mobile is axing its three streaming video service bundles that operate under the brand name TVision, with the possible loss of hundreds of jobs. The company confirmed the news in a corporate statement on Monday, March 29. I...
Spotify CEO says company will ‘further expand price increases’
TechCrunch
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Spotify is planning further price increases, according to comments made by co-founder and CEO Daniel Ek during the company’s third quarter earnings on Thursday. The streaming service had added 6 million subscribers in Q3 to achieve a to...
YouTube tests new timed comments in video playback to maximize engagement
Social Media Today
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YouTube is testing a new comment display option, which will show viewer comments at specific, timed points within the playback, which could provide more context on their intention and meaning, while also highlighting where the best conve...
Topsort, an auction-based advertising startup, now valued at $110M after seed round
TechCrunch
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When Regina Ye was in college, she was a Shopify seller and recalls being so fed up with advertising solutions that she spent finals week staying up late to figure out how ads worked on Facebook and Amazon. “It was super complicated,” sh...