News
General marketing and technology news.
Ecommerce spending broke holiday records in 2021
MarTech
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U.S. consumers spent $204.5 billion on e-commerce purchases during the holiday season, according to data from Adobe. This represented an 8.6% increase in online spending YoY. The numbers show that e-commerce spenders spread out their sho...
Microsoft launches cloud-powered marketing, supply chain, and retail solutions
VentureBeat
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Beyond updates across Azure, this week at its Ignite 2021 conference, Microsoft has announced additions to its Dynamics 365 business app and industry portfolio, including Microsoft Customer Experience Platform, a marketing solution that ...
TikTok partners with Vimeo and Canva to streamline content creation
Social Media Today
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TikTok has announced new partnerships with both Vimeo and Canva to provide more ways for marketers to build better campaign creative in each respective app. The new integrations will facilitate direct connection between TikTok Ad Manager...
Meta’s new marketing ads are lost in translation to a lot of people, here’s why
Better Marketing
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Are Meta’s ads colossal duds or clever marketing? Over the past week, Faceboo…I mean Meta has dropped a couple of ads to entice the eyes, ears, and hearts of any and everyone that will listen. Unfortunately, the ads in the innovative and...
Spotify introduces a new ad format for podcasts
TechCrunch
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Spotify is today introducing a new ad format aimed at podcasters which it’s calling “Call-to-Action Cards” — or CTA cards, for short. The feature, which is powered by Spotify’s streaming ad insertion technology, will display a visual ad ...