News
General marketing and technology news.
Unilever on how ESG informs its advertising and media buying
Digiday
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Big corporations are increasingly aligning their media spending with their values, pushing their marketers to make ads in tune with their environmental; social and governance concerns. But while asking a planner to build a more inclusive...
Dyspatch helps companies create emails you’ll actually want to open
TechCrunch
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Some marketers believe that to make more money, you have to send more emails, which Matt Harris, founder and CEO of Dyspatch, refers to as the “law of email.” “All of those emails are leading to a decline in open engagement rates,” he to...
LinkedIn Lists ‘Digital Marketer’ As Top In-Demand Job
Search Engine Journal
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LinkedIn lists ‘digital marketing specialist’ among the top 10 most in-demand jobs, with SEO being one of the most desired skills. The 10 most in-demand jobs are based on data from LinkedIn’s Economic Graph, which maps over 706M profess...
How media conglomerates are plotting the future of measurement and identity
Marketing Dive
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NBCUniversal has two marquee events this month, the Winter Olympics and Super Bowl, that still maintain power to generate viewer and advertiser interest, despite changes in consumer behaviors. But figuring out exactly how many people are...
T-Mobile pulled the plug on its streaming video service, TVision, just 5 months after launch
Business Insider
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Phone giant T-Mobile is axing its three streaming video service bundles that operate under the brand name TVision, with the possible loss of hundreds of jobs. The company confirmed the news in a corporate statement on Monday, March 29. I...