Operations

A few years ago, marketing operations roles did not even exist. So why is it becoming one of the most important areas in the digital landscape, and how can you implement it properly in your company? H...

People ask me about processes all the time. Planning processes, performance review processes, OKRs, et cetera. I think it’s because I was once a COO and people have this vision of COOs as process fien...

There comes a time in every young startup’s life when growth, growth, growth finds balance with efficiency, costs, and cash. At Buffer, this happened soon after our Series A fundraise and was a key pa...

Tired of jumping between tools like Pipedrive, Todoist, Trello, or Google Sheets? You don't need to worry about syncing with tons of different services because everything is in one place. Manage each ...

Virtually all marketing activities have gone digital in recent years. Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. Yet many marketers find the increasing complexity offputting...