Operations

Virtually all marketing activities have gone digital in recent years. Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. Yet many marketers find the increasing complexity offputting...

While no two teams look the same, we’ve evolved a framework org chart that we recommend founders or heads of marketers use. Growth marketing, product marketing, and content marketing are the three roles we recommend hiring first (blue, y...

I honed my marketing leadership skills at Asana, so it should come as no surprise that I’m goal obsessed. Creating goals, communicating about them broadly, and checking in on them weekly is critical to how Kathleen and I lead effective m...

There is a method to (re)structuring an SEO team. In this article, I explain the 5 guiding principles to keep in mind. A couple of weeks after joining G2 as VP of SEO and Content, I started thinking about my team structure. The org desig...

A marketing campaign is a series of organized, strategized efforts used to achieve a marketing goal. Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of ...