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Secrets of marketing agency success

MarTech
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Operations
CallRail just released its 2022 Outlook for Digital Marketing Agencies. The good news: β€œ2021 was a good year for agencies, and 2022 is looking even brighter,” said Mary Pat Donnellon, chief revenue officer at CallRail. β€œThe report highli...

How Pinterest uses OKRs to achieve stretch goals

What Matters
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Operations
Naveen Gavini joined Pinterest when the company was just a startup with 10 people. Now, Pinterest is a public company with a market capitalization of $35 billion, over 2,000 employees, and almost half a billion monthly active users. And ...

Breaking down silos within your marketing team [Podcast]

Drift
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Operations
We've talked a lot about the silos that exist between sales and marketing. But what about the silos within your own marketing team? On this episode, Tricia brought in a guest who knows how to tackle this challenge head-on – Archana Agraw...

Marketing automation is key to reducing workloads, Zapier says

VentureBeat
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Operations
From calendar events to email management, automation plays a major role in workflows across industries. A little more than half of marketers used automation in team communication, according to a recent poll by Zapier. About 42% of market...

How to communicate with freelance writers

Referral Rock
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Operations
From the first briefing to the deadline and beyond, communication is key to successfully managing freelancers. Learn top tips for communicating with freelancers, straight from the freelancers themselves. To help in this process, we surve...
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