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Operations

How to improve daily operations with process optimization

G2
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Operations
Whether you realize it or not, you and your team are constantly engaging in process. That cup of joe you made this morning before diving into your daily tasks? A process. The onboarding of your latest client? A process. The budget planni...

Secrets of marketing agency success

MarTech
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Operations
CallRail just released its 2022 Outlook for Digital Marketing Agencies. The good news: β€œ2021 was a good year for agencies, and 2022 is looking even brighter,” said Mary Pat Donnellon, chief revenue officer at CallRail. β€œThe report highli...

How Pinterest uses OKRs to achieve stretch goals

What Matters
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Operations
Naveen Gavini joined Pinterest when the company was just a startup with 10 people. Now, Pinterest is a public company with a market capitalization of $35 billion, over 2,000 employees, and almost half a billion monthly active users. And ...

Breaking down silos within your marketing team [Podcast]

Drift
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Operations
We've talked a lot about the silos that exist between sales and marketing. But what about the silos within your own marketing team? On this episode, Tricia brought in a guest who knows how to tackle this challenge head-on – Archana Agraw...

Marketing automation is key to reducing workloads, Zapier says

VentureBeat
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Operations
From calendar events to email management, automation plays a major role in workflows across industries. A little more than half of marketers used automation in team communication, according to a recent poll by Zapier. About 42% of market...
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