Paid ads

Over the past 10 years, growth marketers at DTC brands have increasingly used TV ads to scale their business. What if you could analyze over 1,000 of those brands by 80+ different categories (size, in...

Patagonia advertising is… well, genious. The sustainable clothing brand that knows a thing or two about advertising. You’ve heard of them before. Or, at least, you’ve seen a grey-vest-wearing stockbro...

Advertisers are losing control. As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creati...

As the cord-cutting and streaming wars continue, the Super Bowl remains one of the last bastions for live events with a massive captive audience. To get in front of said audience with a single 30-seco...

Your ads are like your car, you have to spend to operate both and there are different configurations to get the most out of your spend. For your car, it might be your tires, for your ad, it could be y...