Paid ads

Advertising! The majority of people spend a significant portion of their day actively trying to avoid ads, but the ones that are truly remarkable—good and bad—break through that default allergy to exc...

TikTok has quickly become one of the most popular social media platforms and has become a tool to break into advertising. If you're a creator or influencer looking to expand your reach, TikTok is a pl...

The very first display ad appeared in 1994. It looked like this: And it got a 44% clickthrough rate. Modern display ads are nowhere near as effective as this inaugural one from Wired magazine, but the...

One of the most frequent questions we get asked regarding paid search advertising is whether or not clients should really be bidding on their own branded terms – why pay money for clicks on their bran...

In the last 5 years, streaming media has revolutionized the way Americans approach and consume television. Netflix may have started it all over a decade ago, but today’s landscape is unrecognizable co...